The U.K. will soon launch one of the largest public information advertising campaigns it has ever run to prepare people and businesses for Brexit, whether there is a withdrawal deal or not.
Writing in The Sunday Telegraph, Britain’s new Finance Minister Sajid Javid said that the campaign would help to ensure the country’s readiness to leave the EU.
“We are also going to fund a major nationwide communications campaign to ensure the people and businesses of this great country are ready and poised to leave on October 31. More details will be announced soon, but I can say that this looks set to be one of the government’s biggest ever public information campaigns,” Javid wrote on Sunday.
Up to £100 million ($123.4 million) is thought to have been allocated to the ad campaign, according to a Telegraph source, and it is likely to use large-scale media such as billboards and TV, together with leaflets and online advertising.
It could also include a no-deal preparation leaflet delivered to every home in the U.K.