UBER LAUNCHES ITS JUMP BIKES IN LONDON, A CITY ALREADY AWASH WITH BIKE SHARING

Uber’s Jump debuted a fleet of 350 red e-bikes as part of a trial in the London borough of Islington.
The move sees Uber enter a market that has already been flooded with a number of bike-sharing services.
Jump had talks with TfL ahead of launch and says its platform is compliant with the city’s code of practice.

Uber launched its Jump electric bikes in London on Friday, marking a challenge to a number of bike-sharing services already available in the U.K. capital.

The ride-hailing firm debuted a fleet of 350 red e-bikes as part of a trial in the London borough of Islington, and says it plans to expand elsewhere in the city in the coming months.

The dockless bikes come equipped with baskets and phone mounts, as well as an electric pedal system that provides users assistance of up to 15 miles per hour.

Rides in London will cost £1 ($1.26), with an additional 12 pence being charged on every minute after the first five minutes.

Uber bought Jump last year, with an eye to expand its transportation offering beyond its core ride-hailing platform…

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