START-UP TO USE BLOCKCHAIN IN BID TO REVOLUTIONISE CONSUMER BEHAVIOR

A start-up company with links to a Cape Town technology venture, Capitalist is putting blockchain technology as part on an offering to improve consumer behavior.

An initial coin offering, Dala is being punted for emerging market consumers as an incentive to save and transact using a digital offering. It will also be available as a tradable form of exchange, a challenge to traditional banking services.

Dala is a blockchain currentcy that forms part of Wala a start-up Co-founded by Chicago entrepreneurs Tricia Martinez and Samer Saab.

It is a first digital financial Platform for underbanked consumers in emerging markets and its starting with Africa.

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