Tech enterprise Comparisure, South Africa’s first Independent Online Life Insurance comparison platform is poised to make it easier for Consumers to get the right product at the right price. Founded just over a year ago, Comparisure has already provided 10,000 people with over R500 million total life cover. Until recently, getting the best objective quote on life insurance meant endless phone calls, countless forms and unnecessary headaches.
According to the founder of comparisure Jonathan El cock, getting covered shouldn’t be that difficult in this day and age. He adds that life Insurance has a poor reputation in South Africa, something he hopes to change. Major Insurers are excellent at designing world-class life Insurance products, but they are not easily accessible to majority of South Africans. The thinking behind the Independent Platform is to connect with younger, more digital and culturally diverse South Africans.