- North Carolina sues e-cigarette maker Juul, accusing the vaping company of targeting young consumers and misrepresenting the potency and danger of nicotine in its products.
- This is the latest suit against the company to claim its products promoted nicotine use in underage buyers.
North Carolina sued e-cigarette maker Juul on Wednesday, accusing the vaping company of targeting young consumers and misrepresenting the potency and danger of nicotine in its products.
It is the latest suit against the company that claims it is intentionally promoting nicotine use among underage buyers.
“JUUL targeted young people as customers. As a result, vaping has become an epidemic among minors,” North Carolina Attorney General Josh Stein said in a statement. “JUUL’s business practices are not only reckless, they’re illegal. And I intend to put a stop to them. We cannot allow another generation of young people to become addicted to nicotine.”
Juul “downplayed” the danger of nicotine in its flavored pods, the complaint alleges, saying a “typical JUUL pod is so strong and addictive that it is nearly three times the permissible concentration allowed for sale in a number of countries for people of all ages.”
Stein said the company deliberately designed its products to attract young consumers and targeted them on social media by paying influencers to promote their product. The lawsuit also claims Juul used negligent age-verification methods for online purchases, allowing young consumers to buy their products.
“Because of JUUL’s lackadaisical — and, at times, willfully blind — approach to age verification, enormous numbers of underage users have easily obtained JUUL products, often simply by ordering them online,” the lawsuit said.
Juul said in a statement that it has not seen the complaint yet. It said the company shares Stein’s concerns about youth vaping, “which is why we have been cooperating with his office and why we have taken the most aggressive actions of anyone in the industry to combat youth usage. ”