Women residing in emerging markets worldwide represent a huge untapped market for micro-insurance providers but only if products are designed and developed with gender sensitivity. Insurers need to recognize gender differences in preferences and understand what solutions to offer how and where. Insurers can help more female consumers improve their understanding of the benefit of insurance and the specifics or risk protection products. A good starting point would be to target insurance products at women in ways that resonate with their preferences and behaviors, and that reflect women’s ever-expanding role in financial decision making around the world. According to Swiss Re, by focusing on solutions to achieve gender parity, insurers and re-insurers can address a key driver of the widening protection gaps facing individuals, families and societies.
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