Insurers must import innovations from the insurtech ecosystem

The insurance sector has evolved during the last years, as the world and the needs of people have been changing.

“We need to create open innovation systems that allow us to import innovation from the insurtech ecosystem in order to be competitive. Being proficient at that is a new key success factor. We will compete on adopting innovation”, says Josep CELAYA, the Global Head of Transformation at MAPFRE Group.

“I am relatively new to the insurance industry, as I have been working in the industry for eight years now. One of my first impressions is that people in insurance overestimate the relevance of the product for the end customer. I would say it’s not about the relevance of the product, but the awareness of the customer during the day of the product. The customers tend to forget that we exist, the same way they tend to forget whose credit card they are paying with, and so on and so on”, he added…


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