INSURANCE PRACTITIONERS MUST FIND WAYS TO COMMUNICATE THE BENEFITS OF INSURANCE TO THE MARKET WOMEN.

The insurance industry has failed woefully in creating awareness and educating the critical mass of Nigerian population. This was the submission of Mr. Ayo Morris assistant general secretary community development council Mainland local government council when he was guest on our flagship radio show wetin insurance dey do sef on naija fm 102.7. according to him, a situation where insurance operators organize awareness seminars in five star hotels and invite only the elites in the society has not helped the growth of the sector.

Speaking in the course of the show Mr. Morris said “ you dey do seminar for Sheraton, you invite ministers and D-G’s come leave iya iyabo, mama Emeka because she be market woman, how she go take insure her goods against fire? But if you fit convince iya iyabo sey insurance dey good, you don win 20 more women.

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