INSURANCE EUROPE: IT IS TIME TO RETHINK ePRIVACY

A group of industry associations – representing interests as varied as ICT, automotive, medical technology, construction equipment, consumer electronics, home appliances, retail, banking and insurance – have called on the Council of the EU to ask the European Commission to fundamentally reassess its proposal for the ePrivacy Regulation.

While the Council has considered ways to improve the text, too many important questions remain unaddressed and amendments continue to create more confusion than clarity. The current ePrivacy proposal has generated great uncertainty across all of these industries, whose efforts to comply with the General Data Protection Regulation (GDPR) risk being jeopardised by an incoherent ePrivacy text.

Without a major overhaul of the text, Europe’s digital transformation will be severely hampered as a result of the legal uncertainty and rigidity brought about by the ePrivacy Regulation…

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