How Amazon plans to take on the Indian market

Amazon just opened its biggest office building yet, but it’s not in the U.S. The new 9.5-acre campus is in Hyderabad, India, and represents the centerpiece of the e-commerce giant’s growing investment in the country.

India could be a major profit opportunity for Amazon. Some analysts estimate the country’s e-commerce market will be worth $100 billion by 2022, as internet penetration rates continue to climb. However, Amazon faces steep competition from Walmart, which bought the domestic e-commerce powerhouse Flipkart in 2018.

Though e-commerce represents just 3% of total consumption in India, Amazon plans to adapt to the local market by expanding its brick-and-mortar presence while also customizing its e-commerce experience for consumers who may be unfamiliar with ordering items on their phones…

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