Even in the highly – regulated German market, radical change is coming to Insurance sales. Deutsche Familienversicherung, a leading Insurer, will make its policies available for purchase through Amazon’s Alexa personal assistant later this month. The Insurer will first test the market by selling a travel health Insurance Policy followed by Standardized Liability Insurance, with dental Insurance a possible later addition.
However, questions remain over the legality of contracts concluded through a digital assistant. Insurers including Zurich, Generali and Allianz already offer information through Siri, Alexa and Google Assistant but do not allow Consumers to finalize contract.