Since its inception, Discovery management has said it will not enter a market unless it can disrupt that market and add value in a meaningful way.

Discovery Health with its Vitality platform is a stand-out example, the same can also be said of Discovery Life, Invest, Insure and Card.

Now the company which operates in 16 countries and services 10 million clients, has announced that it will enter the banking sector next year.

CEO Adrian Gore made the announcement during the presentation of the group’s annual results, which provided tangible evidence that this is a group on the move.

Analysts say those in the banking sector in South Africa should be nervous because Discovery track records show that when they disrupt any market or sector, they do so profoundly.

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