Apple would need to raise iPhone prices significantly to offset next tariffs, analysts say


  • Apple would need to raise the price of the iPhone by 14% in order to offset the costs of new tariffs, J.P. Morgan estimates.
  • The iPhone XS price would go from $1,000 to $1,142, the firm calculates, if the White House implements a 25% tariff on the rest of China imports.
  • Bank of America estimates a 20% price increase to the iPhone if Apple decides to move iPhone manufacturing to the U.S.
  • But analysts say Apple is likely to absorb the tariff cost than passing on to consumers.

If President Donald Trump decides to slap tariffs on the remaining billions of dollars worth of Chinese goods, Apple may need to raise iPhone prices significantly to offset the higher costs of parts, according to Wall Street analysts.

“We estimate a price increase of around 14% is required to absorb the impact of a 25% tariff, keeping margin dollars for all players in the supply chain constant,” J.P. Morgan said in a note to clients Tuesday.

The bank broke down the costs of making and selling the iPhone XS with no tariffs, which is about $1,000, versus what it would cost if a 25% tariff hits China-made parts. That would take the iPhone’s retail price up to $1,142, the firm calculates.
Although Trump has not decided to slap tariffs on an additional $300 billion worth of Chinese goods, the Office of the U.S. Trade Representative formally began the approval process on Monday. The earliest the new tariffs could go into place would be June 24.

Moving iPhone production exclusively to America is an option for Apple, Bank of America Merrill Lynch said Tuesday. The bank estimates a 20% price increase to the iPhone if 100% of the phone is manufactured in the U.S.


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