AMAZON TO CLOSE ALL OF ITS 87 POP-UP STORES IN THE US BEGINNING IN APRIL

  • Amazon will close all of its pop-up locations in the U.S. beginning next month.
  • Amazon has 87 pop-up stores that let customers try and buy its products and services.
  • The company is also planning to open dozens of grocery stores and potentially thousands of Amazon Go stores, according to earlier reports.

Amazon will close all of its 87 pop-up locations in the U.S. in April, the company said Wednesday.

Amazon has pop-ups inside Whole Foods locations, Kohl’s stores and malls around the U.S. The shops let customers try Amazon products — such as Fire tablets, Kindle e-readers, Echo smart speakers — and Amazon services, like Prime Video, Audible and Kindle Unlimited.

“Across our Amazon network, we regularly evaluate our businesses to ensure we’re making thoughtful decisions around how we can best serve our customers,” an Amazon spokesperson told CNBC. “After much review, we came to the decision to discontinue our pop-up kiosk program, and are instead expanding Amazon Books and Amazon 4-star, where we provide a more comprehensive customer experience and broader selection.”…

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