AMAZON MAY LAUNCH INSURANCE SITE is sounding out some of Europe’s top Insurance firms to see if they would contribute products to a UK price comparison website in what would be a major foray by the us online retail giant into the region’s financial services. while it is not yet clear what type of Insurance would be sold on site, home and motor Policies are popular sellers on existing UK Price comparison sites.

Given Amazon’s cutting edge technology reach and loyal Customer base, its price comparison website for Insurance products and services will be a huge challenge to existing UK site.

It is not immediately clear what financial arrangements Amazon would strike with Insurers if it were to go ahead.

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