AMAZON LAUNCHES ITS OWN PREMIUM GIN BRAND IN THE UK

Amazon is adding to its own-label product line with its first spirit brand in the U.K. called Tovess Gin.

The drink is listed as a premium single batch crafted dry gin and sells for £24.99 ($32.32) for a 70cl bottle, and is produced at a distillery on the outskirts of Birmingham in the U.K.

Available online since 20 September, the gin is promoted as a “summer drink” or for “any time of year,” according to its product page.

Promotional text on the site claims the gin has been produced in 18th century copper stills, named MacKay, Angela, Constance and Jenny.

Those buying a bottle will need to provide proof of age on delivery.

Gin is the U.K.’s most popular spirit, according to Kantar, with more than a quarter of the population buying gin in the 12 months to June 2019. It doesn’t require ageing, unlike other spirits, meaning it is relatively quick and inexpensive to produce. A search for “gin” on Amazon’s U.K. website produces more than 10,000 results…
https://www.cnbc.com/2019/10/22/tovess-gin-amazon-launches-its-own-premium-gin-brand-in-the-uk.html

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