A win for Tiger Woods at the 2019 Masters is a win for Nike

KEY POINTS

  • The value of Tiger Woods’ Sunday victory at the 2019 Masters for Nike is roughly $22,540,000, according to Apex Marketing.
  • Shortly after Woods was declared the winner, Nike dropped a video on its social media channels starring the golfer.
  • By Sunday afternoon, some of the Tiger Woods-branded apparel and accessories for men on Nike’s website were sold out.

Tiger Woods on Sunday achieved his 15th major win, and his fifth Masters, at the 2019 Masters, following a drought of championship victories that lasted more than a decade.

That also means Woods’ apparel and accessories outfitter on the green, Nike, wins big.

The value of Woods’ Sunday victory for Nike is roughly $22,540,000, according to Apex Marketing. This number is equivalent to the brand value that the athletic apparel company received from Woods’ on-camera exposure during the Final Round of the Masters broadcast on CBS, the firm said. The iconic Nike swoosh was featured on Woods’ hat, shirt, pants and shoes.

By Sunday afternoon, some of the Tiger Woods-branded apparel and accessories for men on Nike’s website were sold out.

Meanwhile, shortly after Woods’ victory was declared on Sunday afternoon, Nike dropped a video on its social media channels starring the golfer. It said: “It’s crazy to think a 43-year-old who has experienced every high and every low and has just won his 15th major is chasing the same dream as a 3-year-old.”…

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